Another year, another Plaktivat. This time we’re turning the spotlight on fashion caught in the loop of speed – and on creativity that knows how to press pause. With this year’s theme, we invite you to reflect on our relationship with clothing, the environment and the values fashion represents. We’re looking for city posters that awaken a sense of value and bring fashion back to where it belongs: as an expression of identity, not consumption.
Organizer: TAM-TAM d.o.o.
Concept and execution: TAM-TAM Institute
Medium: TAM-TAM city posters
Project: Plaktivat #18 – Fast Fashion
Deadline for application: 27 November 2025 (Midnight). Participation is free.
Plaktivat is an international socially responsible competition and an activator of social awareness, inviting the creation of city posters and encouraging positive shifts in society. The competition is held once a year and is intended for designers and design groups from all over the world. Students may also participate in the »Fresh Blood« category. Submitted works are evaluated by professional juries, composed of internationally recognized creatives and designers.
Fast fashion refers to clothing that is produced quickly and cheaply, imitating the latest trends and frequently rotating on store shelves. This system is based on mass production, low prices, and short wear cycles. Brands create a constant flow of new collections that encourage impulsive buying and a “ throwaway ” culture. As a result, fashion loses its original role of expressing identity and becomes a disposable consumer good with a very short lifespan.
Behind every cheap garment lies a high price paid by people and the planet.The fast fashion industry generates enormous amounts of CO₂ emissions, waste, and polluted water, exploits workers (mostly women in developing countries), promotes irresponsible consumption, and erodes our sense of the true value of clothing. The result is a culture where fashion is no longer an expression of personality, but a consumer habit with destructive consequences.
The city poster should inspire a concrete change in individual behavior towards more sustainable clothing consumption at a time when fast fashion advertisements surround us everywhere and clothing is extremely affordable.
Terms and Conditions
WHO CAN PARTICIPATE
The call is open to all graphic creators – individuals, independent designers, students, high school students, as well as agencies or legal entities wishing to co-create the shared living environment. Special attention is given to students who will compete in the »Fresh Blood« category, where a separate winner will also be announced. All works submitted by entrants who indicate “student / high school student status” in the application will be automatically placed in this category.
THE “PLAKTIVAT” AWARDS
The jury will select a winning poster from all the entries, which will be printed and publicly displayed at 500 TAM-TAM poster sites across Slovenia. It will be entered into the competition sections of the Slovenian Advertising Festival – SOF and the Biennial of Slovenian Design – Brumen. The winner will receive the MEGAFON Plaktivat and the winner’s plaque, the finalists will receive a silver plaque, and all qualified runners-up will receive an e-plaque of participation awarded by the Plaktivat organiser, the TAM-TAM d.o.o.
THE “PLAKTIVAT” JURY
The 7-member jury is composed of:
- Peter Zabret, Creative Director, Internavti – Chair of the Jury
- Julija Somrak, Creative Director, DROM Agency
- David Fartek, Creative Director, ArnoldVuga
- Nina Vrhovec, Illustrator and Designer, Multipraktik Studio
- Špela Drašlar, Creative Director, Saatchi&Saatchi
- Anja Delbello, Designer Studio AA
- Tomaž Drozg, TAM-TAM
»FRESH BLOOD« AWARDS
The student jury will select one winning poster, which will be printed and publicly displayed on 20 TAM-TAM poster sites across Slovenia.
The winner receives a registration fee for the next Slovenian Advertising Festival (SOF) and will be given media exposure.
The winner and finalists receive the Plaktivat “Fresh Blood” plaque awarded by the organizer TAM-TAM d.o.o.
THE »FRESH BLOOD« JURY
- Tomato Košir, Designer – Jury President
- Sara Sešlar Naraks, DROM agency
- Lucija Rosc, Visual Artist
- Gašper Uršič, Ginetta
- Mina Fina, Grupa Ee
ANNOUNCEMENT OF THE WINNER
The winner and the finalists will be announced at the beginning of January 2025 on the TAM-TAM website and social media and via TAM-TAM/Plaktivat newsletter subscribers’ addresses. All participants will be notified of the results by email. Sign up to receive news about Plaktivat and other design contests here.
HOW TO APPLY
Entry to the contest is only possible via the e-entry form, which is the starting point for all participants. >>
Before applying, please read the terms and conditions of participation and technical requirements in detail.
Website link: https://tam-tam.si/plaktivat-18-fast-fashion/